Saturday, April 5, 2008

Advertisers

"It's a shame that the people who are listening to you the most are only interested in you because they want you and your peers to buy their product."

In a way, I can see how this statement is valid.  It is true that advertisers, are doing everything they can in order to understand our generation, however, I wouldn't necessarily say that it is a shame.  This quote seems to say that it is as if the advertisers are listening to us the most, and no one else is, when in fact, there are many people listening to what we want.  It really is not bad that advertisers are searching into our lives, because in order to sell a product, they need to understand our generation.  They are only fulfilling their jobs, by doing this.  This statement seems to almost contradict what an advertisers job is, when in fact, all they are trying to do is create products for us.  We should be happy that they are trying so hard to please us, instead of scolding them.

1 comment:

Katie Baer said...

I agree that it makes sense that advertisers should look to us for what we want. However, I think they try to tell us what we want rather then them tailoring their products to us.